Beyont Insights
How Confirmation Bias Harms Your Business— and What to Do About It
Human beings tend to evaluate information in a way that confirms what they already believe. As a result, our beliefs may fail to align with reality, even when we think we’re being objective and considering all the data. The name for this cognitive trap is confirmation...
How to Keep Your Multilingual Branding on Target
Apple. Mercedes-Benz. Louis Vuitton. For consumers around the world, each of those names promises an experience no other company offers. And that perception of value fuels billions of dollars in sales, from Manhattan to Mumbai. If your business wants similar results,...
The Case for Outsourcing Language Quality Review
Language quality can make or break your company’s localization program. Any project can run into trouble without a rigorous process to find and correct errors in translation. And even the most skilled translators need feedback to perform their best work. But who...
How Language Quality Metrics Deliver Smart Localization
In a language quality review program, subject-matter experts examine your translation team’s work and flag problems for correction. But how do these reviewers ensure their feedback is objective, precise, and quantifiable? That’s the role of language quality metrics....
The Power of Investing in Language Quality Review
Localization is hard to get right. Even the most skilled agencies or internal teams can run into trouble with the nuances of translation. Likewise, they can find it challenging to catch their own mistakes or identify ways to improve their own work. To ensure...