by Jim Gallagher | Oct 28, 2021 | Lost in Translation
How Confirmation Bias Harms Your Business and What To Do About It Human beings tend to evaluate information in a way that confirms what they already believe. As a result, our beliefs may fail to align with reality, even when we think we’re being objective and...
by Jim Gallagher | Oct 14, 2021 | Product Passport
How to Keep Your Multilingual Branding on Target Apple. Mercedes-Benz. Louis Vuitton. For consumers around the world, each of those names promises an experience no other company offers. And that perception of value fuels billions of dollars in sales, from Manhattan to...
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