by Jim Gallagher | Sep 4, 2024 | Lost in Translation
7 Key Moves to Boost Language Quality Management for Marketing Campaigns In any language, successful marketing aims at connecting with its audience. Success depends on staying true to your brand voice—and speaking to people in authentic, culturally relevant terms. ...
by Jim Gallagher | Aug 21, 2024 | Language Quality Talks, Lost in Translation
Expert Perspectives: The Human Role in Language Quality Management AI is reshaping how we think about language quality management. But are machines alone the future? Or do human beings still have a major role in assessing and improving the quality of translation? In...
by Jim Gallagher | Jul 24, 2024 | Lost in Translation
Language Quality Leadership: 4 Essential Roles for Localization Management Who’s the MVP of your language quality program? Many people have a hand in its success, from translators to quality reviewers. But if you manage your company’s localization initiatives, you...
by Jim Gallagher | Jun 12, 2024 | Product Passport
Optimizing Language Quality: Is Your TMS the Weak Link? Today’s translation business depends on specialized tech, and no tool is more important than a translation management system (TMS). Your in-house team may have an internal TMS, or your translation provider may...
by Jim Gallagher | May 1, 2024 | Lost in Translation, Third Party Review
Language Quality Reviews: How Much Does Expertise Matter? What determines the success or failure of language quality reviews? The process is critical—but so is using the right people. Different projects, tasks, and content types require varying knowledge and...
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