by Jim Gallagher | Oct 28, 2021 | Lost in Translation
Human beings tend to evaluate information in a way that confirms what they already believe. As a result, our beliefs may fail to align with reality, even when we think we’re being objective and considering all the data. The name for this cognitive trap is confirmation...
by Jim Gallagher | Oct 14, 2021 | Product Passport
Apple. Mercedes-Benz. Louis Vuitton. For consumers around the world, each of those names promises an experience no other company offers. And that perception of value fuels billions of dollars in sales, from Manhattan to Mumbai. If your business wants similar results,...
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