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How Confirmation Bias Harms Your Business— and What to Do About It

How Confirmation Bias Harms Your Business— and What to Do About It

by Jim Gallagher | Oct 28, 2021 | Lost in Translation

Human beings tend to evaluate information in a way that confirms what they already believe. As a result, our beliefs may fail to align with reality, even when we think we’re being objective and considering all the data. The name for this cognitive trap is confirmation...
How to Keep Your Multilingual Branding on Target

How to Keep Your Multilingual Branding on Target

by Jim Gallagher | Oct 14, 2021 | Product Passport

Apple. Mercedes-Benz. Louis Vuitton. For consumers around the world, each of those names promises an experience no other company offers. And that perception of value fuels billions of dollars in sales, from Manhattan to Mumbai. If your business wants similar results,...

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